This past summer I had the opportunity to intern on the Brand Creative Global Football team at Nike. I was lucky enough to pick the project I wanted to work on, and the answer was easy: the launch of Alexia Putellas' first Player Edition boot.

I brought the idea of the grandmaster to the table and the team ended up moving forward with it, developing and executing a visually striking campaign. The teaser for this global campaign reached 33.1 million views on Instagram.

COLLABORATORS: Jamie Oelrich, Beau Bernstein, Karis Kim, James Dolence, David Oliva, Gabe Folick, Addison Schmidt

More about the product launch: Footballer Alexia Putellas’ First Nike Player Edition Is a Boot Fit For The Queen

Article mentions:
New York Times 24 Hours with Nike's C.E.O. as He Races to Win Back the Sports World
British Vogue Alexia Putellas Is At The Top Of Her Game